Don't know what a focus group
is? A focus group
is a small group of people chosen to be interviewed in a comfortable setting
where they can discuss their perceptions of a website, idea, service,
product, advertisement or concept.In turn, the participants are
paid for their time and participation, usually between
$25 and $300, which is paid to them at the end of each study.
Companies that are developing new products need this valuable
information to understand
how their products are perceived by consumers before the actual
products or services are
released to the general public.